BENEFITS OF SPONSORING

TRANSCEN│DANCE PROJECT

The arts, particularly the performing arts, and PARTICULARLY dance, are an extremely untapped market in terms of corporate sponsorships. There is a very vibrant and exciting contemporary dance scene in Toronto that is chronically underfunded. However, with some financial support, companies like ours will be able to produce shows that will have a major impact on the Toronto community, bringing in large audiences from many different demographics, who in turn will be exposed to your brand. Transcen|Dance Project’s immersive works take inspiration from Punchdrunk’s Sleep No More in New York City. The company will have performed 5000 shows for 2 million audience members when they sadly close their doors in 2024 due to rising production costs. This shows that there is clearly a demand for immersive performance, and it can be very successful if given the opportunity. Transcen|Dance stands out dramatically from other dance companies because of its incredible reach and popularity among those outside of the dance and theatre communities. By using narratives and storylines that are known to people, and by creating a full evening’s experience, these performances are some of the most accessible dance in the country. Transcen|Dance Project makes live theatre interesting, tangible, and fun for the broader community. This serves to enhance the opportunities for success with our model, and subsequently for your brand.